Named 2013 Top Midsize Agency of the Year by B2B Magazine

advertising + marketing for innovative brands
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We believe your marketing should be
as innovative as your products.
PJA likes to figure out the hard stuff. We find the hidden truths your competitors are ignoring and that your buyer cares about. Those insights drive marketing programs that go beyond advertising, winning attention at key decision moments to keep your product and services in demand. So you can gain an unfair advantage in tough markets.

PJA Video Reel
the hard stuff

work

Bio-Rad

New Product Pre-Launch

Preparative chromatography. Ever hear of it? You're not alone. It's a complex, but essential part of the scientific research process. So how do you introduce a new product (that does not yet exist) to an extremely targeted audience in a category that is dominated by a behemoth? You empower scientists to demand something better. And prove to them that you're it.

Brother

No More Compromises

Until recently, if you wanted a color printer for your business, you had to compromise. Want it to be fast and deliver great features?  You’ll have to pay more. Want something more affordable? Forget about it being fast. Want it to have a smaller footprint? Say goodbye to 11x17 printing. But the new, compromise-free color inkjet from Brother changes all of that.  Following our brand awareness campaign for them last year, we launched a product-specific campaign including national and direct response TV spots, customer case study videos, POP units and online display ads that had a CTR more than 1.5 times a typical B2B campaign.

FIS

Vision & Capabilities Video

Banking is becoming ubiquitous, as companies around the world integrate innovative payment solutions and financial services seamlessly into everyday experiences. And FIS, the world leader in financial technology, makes it possible. In this video, PJA helped showcase this new world of possibilities, as imagined during a day where financial services move with the moment.

Cambridge Trust Company

Consumer Brand Awareness

Certain financial transactions are easy. But then life comes up — your kids leave for college, the trip of a lifetime comes up, you plan for your retirement — and you need help, have a question, or want advice. That’s where Cambridge Trust Company comes in. With personalized service and advanced products designed to make your life easier. A series of mini stories was created to highlight this commitment and introduce people to a different kind of bank — Life’s Bank.

Empty Nest Video
TV Trip

GE

Build a Better Practice

As healthcare reform puts payers, providers, and hospitals on notice, PJA has helped several divisions within GE Healthcare introduce innovations to the market that lay the foundation for anew kind of care delivery.

Westlake ACE

Social Outreach Campaign

There’s a lot of competition in the retail home improvement category. So how does a company sandwiched between big box retailers and the local Mom & Pop break through the clutter? By connecting with people’s passions. PJA is helping Westlake ACE Hardware stand out as the destination for people who are serious about birds, barbecue and their yards. But not too serious.

Trizetto

New challenges. New solutions.

Throughout our eight-year relationship, PJA has developed several campaigns to help Trizetto define a new standard of care for a broad constituency of ambulatory care physicians, hospital practices, and accountable care organizations the require strategic counsel as they take on more risk.

Brother

Consumer Brand Awareness Campaign

Small office businesses place high emotional value on their printer output, yet rarely, if ever, do they think about their actual printer. Until there's a problem. Through an integrated advertising campaign that included national TV spots and engaging consideration content, PJA helped Brother tap into this idea by bringing the printer to life, making it so reliable that small businesses didn't even know it was there.

Boo Chuck
30 Second Spot
Case Study

Iron Mountain

Think inside the box

Companies everywhere are looking for ways to improve efficiencies and cut costs. One of the easiest places to start is often the most quickly overlooked: the way paper documents are managed and stored. PJA helped Iron Mountain engage financial leaders in mid-sized businesses, offering them an untapped opportunity to save money.

Inactive File
Duplicated File
Buried File
Case Study

Limelight

Lead Generation Campaign

The opportunities for marketing with rich media are huge. But many marketers simply aren't aware of what they're capable of doing with video, interactivity and analytics. Using Limelight Networks own best practices and capabilities to showcase the possibilities for in-banner engagement, PJA created an integrated lead-generation program that was truly engaging.

Garage
Windmill
Case Study

Novell

Vibe "Social Getworking"

When Novell launched Vibe, its new collaboration platform combining real-time social networking with enterprise-level security and control, "Social Getworking" was born. This multi-channel campaign included a "The Lord of the Files" video series, a "Dream Team Predict-a-majig" social application, as well as integrated online and Facebook advertising.

Novell

WorkloadIQ

Just when you think you have virtualization figured out, along comes the “cloud.” Enter WorkloadIQ, a new approach to enterprise computing from Novell. Through innovative online ad units and a series of 30-second videos, PJA helped tell this complex story to show how WorkloadIQ helped businesses leverage technologies like cloud computing while maintaining compliance, security-and a cool demeanor-throughout.

TE

Brand Re-launch

Look around. If you see something that uses electricity, chances are TE Connectivity's technology or thinking is inside making it work. PJA helped rebrand this $14B company and rally its global workforce around a new name, a new vision for engaging customers, and a new way of thinking about themselves.

Anthem
Case Study

Trend Micro

Consumer Brand Awareness Campaign

No one really thinks about their internet security-until they realize they've been hit by malware. Or worse. Following the successful consumer launch of Trend Micro Titanium, PJA continued to raise awareness of just how fast, powerful, and seamless internet security can be with a highly emotional appeal to consumers, on a level that just about everyone can understand.

Rich Media
Case Study

Trend Micro

Titanium Launch

Slow, burdensome internet security is a fact of life. It's just something we have to live with, right? That's just the type of mindset Trend Micro wanted consumers to re-think with the launch of their new consumer internet security product, Titanium. And PJA delivered with a highly integrated campaign centered around a very simple, very big truth.

Game
Escalator
Case Study

Extreme Networks

Brand Awareness Campaign

Extreme Networks was a pioneer in Ethernet networking solutions. PJA was asked to help reclaim that status by repositioning the company as the only solution provider truly prepared to deliver against the challenges of network mobility. We created a full suite of branding assets to bring their new tagline "Make Your Network Mobile" to life.

PJA Work Video
all
east
west
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Bio-Rad New Product Pre-Launch
Multi-channel campaign designed to build awareness of a new product and generate qualified leads.
Bio-Rad: Vote yes
Brother No More Compromises
A national campaign that turns the accepted trade-offs small business needs to make for a printer on it's head.
Brother: No more compromises
FIS Vision & Capabilities Video
Showcasing the future of banking, all in a day's work.
FIS: Financial services in motion
Cambridge Trust Company Consumer Brand Awareness
Introducing people to a different kind of bank — one dedicated to personalized service.
Cambridge Trust Company: Life's bank
GE Build a Better Practice
Laying the foundation for a new kind of care delivery.
GE: Build a better practice
Westlake ACE Social Outreach Campaign
Using social media to link people’s passions to a retail brand drives loyalty. And sales.
Westlake ACE: Social outreach
Trizetto New challenges. New solutions.
Defining a new standard of care during the Healthcare transformation.
Trizetto: New challenges. New solutions.
Brother Consumer Brand Awareness Campaign
Helping to put Brother printers side-by-side
with small businesses.
Brother: Whose side is your printer on?
Iron Mountain Think inside the box

Turning document management into an untapped source of savings and efficiency.

Iron Mountain: Think inside the box
Limelight Lead Generation Campaign

Helping to make rich media advertising deliver real, measurable results.

Limelight: Stop faking It
Novell Vibe

Helping an enterprise collaboration tool break into the social networks.

Novell Vibe: "Social Getworking"
Novell WorkloadIQ

Launching a new approach to enterprise computing.

Novell: WorkloadIQ
TE Brand Re-launch

Worldwide campaign to rebrand
Tyco Electronics as TE Connectivity.

TE Connectivity: We're In It
Trend Micro Consumer Brand Awareness Campaign
Shaking consumers out of their complacency for typical Internet security.
Trend Micro: "The Nooo! Face"
Trend Micro Titanium Launch
Creating a global campaign around the ultimate consumer pain point.
Trend Micro: Titanium Launch
Extreme Networks Brand Awareness Campaign

Helping a networking technology pioneer reclaim their reputation for innovation.

Extreme Networks: Make Your Networks Mobile
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approach

the world is unfair

Competitors outspend you. Market perceptions can be outdated, inaccurate, and frustratingly hard to change. Buyers are elusive. And the channels, content, and devices they care about are changing constantly. Our mission is to turn the tables. To win you the attention and credit you deserve. To give you, in other words, an unfair advantage. Put simply, our promise is a more predictable return on your spend.

How? Click that arrow over there to see more.

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The PJA way is equal parts investigation, creativity, and invention. Here are the four strategies we use to get you more than your fair share.

Market to humans

Your buyer is a person who reacts to messages rationally and emotionally. Our mission is to know your buyer better, so we know what channels he cares about and what content moves him to action. Go Human

Truth over imitation

Creative and media that imitate are only ads for your competitors. Standing out means skirting conventional wisdom, and tapping the hidden truths that actually move your buyer. View a Truth

Build brand and demand

Your buyer doesn't separate the two, so neither should your marketing. Watch Case

Read between the hype

In-between the hype of marketing technologies and their commodification is advantage. It is our job to find this advantage and make it work for you. Numbers that Matter

advantage is easier to talk about than achieve
Market to humans
Market to humans
Truth over imitation
Truth over imitation
Build brand and demand
Build brand and demand
Read between the hype
Read between the hype
Business to Buyer
Activating Voices

Leverage your audiences' voices to create an unfair advantage for your brand

In a typical buying process, B2B buyers are heavily influenced by the voices of third-party editorial and social users. And no matter what those voices are saying, there are ways to turn them into an unfair advantage for your brand.

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Getting Your Brand the Value it Deserves

What does it mean to become a critical part of your industry's conversation?

How can you use your unique content to motivate hard-to-reach customers and communities? How can you create breakthrough ideas that get your brand the value it deserves and make a measurable difference?

*Please complete all required fields before continuing.
Between Blue Sky and Bullet Points

The best way to get your positioning right.

B2B companies face huge struggles for awareness and consideration. This makes it imperative to craft a positioning that isn't stuck in a blue sky, 40,000-foot view or bogged down in bullet points.

*Please complete all required fields before continuing.
Business to Buyer
Business buyers are human beings, too. We prove it here.
Business to Buyer
Activating Voices
4 ways to profit from brand chatter
Activating Voices
Getting Your Brand the Value it Deserves
How to give users what they need before they ask for it
Getting Your Brand the Value it Deserves
Between Blue Sky and Bullet Points
Is your positioning sweet spot where you think it is?
Between Blue Sky and Bullet Points

about

Phil Johnson

Phil Johnson

CEO

Phil wants to make PJA Advertising + Marketing great. That leads him to ask a lot of questions. How can we find and develop people so that we're better than we were yesterday? How can we make our agency a valuable destination for our clients? How can we improve on what agencies do?

He sees the ultimate role of agency CEO as a never-ending quest for undiscovered talent. He is a firm believer in hiring better and smarter than himself and is often in awe of the people at PJA. He's fascinated by the technologies that are changing the art and science of marketing, but still believes most answers can be found in understanding what makes people tick. He's relentlessly curious, and spends time writing for AdAge and running a speaker series for the Business Marketing Association of New York. He's frequently overbooked serving on the boards of the Boston Museum of Science, Partners in Health, and the Cambridge Community Foundation. He lives in Cambridge with his wife and two sons, although he needs to be reminded that one son is actually away at college.

Mike O'Toole

Mike O'Toole

President and Partner

I feel privileged to live in these most interesting of times for marketing. While the ends haven't changed at all (make me famous, help me sell), all the means (channels, content, devices, who's in control) are changing constantly. Which means it's a great time to be an agency helping clients figure all this out.

As President, I oversee operations on both coasts, and advise clients on marketing strategy. I'm an occasional speaker and blogger for MarketingProfs, the BMA, and at SXSW. I thoroughly enjoy hosting PJA Radio's "This Week In Digital Media," a two-year old thought experiment where I get to discuss topics ranging from the impact of HTML 5, why humor matters in B2B marketing, and Social Media and the Middle Class Musician.

When it comes to PJA, I'm most proud of the agency's culture, and its collection of people who genuinely like each other, and work exceedingly hard to get clients the credit they deserve.

When it comes to home, I spend my free time coaching soccer, driving around my four kids, and hoping for a Notre Dame football return to glory. Ask me about my family's deep dive into the analog world, the Summer of 72 books.

Hugh Kennedy

Hugh Kennedy

EVP, Planning and Partner

Demographic

  • 46-year-old male, 20 years marketing experience
  • BA from Yale, but don't hold that against him

Work Life

  • Works closely with C-level clients on marketing strategy and with Office Manager to ensure Nespresso capsules are stocked in kitchen
  • Travels frequently between US cities and between desk and Wakefield schools to drop off and pick up children

Online Media Consumption

  • Reads The Wall Street Journal, The New York Times, CIO, eWeek, Wallpaper and International Wine Cellar

Signature Quote

  • "I'm working toward the day when every client is as daring in their marketing as their favorite campaign out in the world."
Doug Powell

Doug Powell

Media Director

Doug's first lunch in advertising was at the legendary Billy Goat Tavern in Chicago (cheeseburger and chips-no Pepsi). Although he never went back, he did go on to work on many other iconic brands including Levis Jeans, Taco Bell, Pillsbury, MTV, Amazon.com, Hewlett-Packard, Sun Microsystems, and Cisco. His curious nature for discovering how media can drive business growth and brand success makes him an asset beyond his profession. Meanwhile, he's also raised the bar significantly on where to go for a good lunch.

Greg Straface

Greg Straface

VP, Business Development

As head of Business Development for PJA Advertising + Marketing, Greg leads the agency's efforts to identify and secure strategic partnerships, while expanding PJA's footprint from BtoB to BtoC. Greg brings extensive strategic marketing and business development expertise to PJA having worked with global agencies including Ogilvy & Mather, Publicis, BBDO and most recently Doremus where he helped launch the San Francisco outpost of that Omicom agency. Greg has a driving passion for building relationships and has been able to connect the strategic vision of PJA with innovative brands like Yahoo, Trend Micro, Brother International, CA Technologies, EMC, Boston Scientific, Novell and TE Connectivity.

Greg is most proud of his involvement in PJA being named Agency of the Year by AdAge's BtoB Magazine in 2006, 2007, 2008, 2010 and 2011.

Aaron DaSilva

Aaron DaSilva

VP, Executive Creative Director

For more than fifteen years, Aaron has driven creative thinking for numerous companies including Novell, Trend Micro, Microsoft, Yahoo!, Brother International, Chase Sapphire, State Street Bank, TE Connectivity, GE Healthcare, Juniper Networks, VH1 Classic, Jet Blue and Boston Scientific. His work has been honored numerous times by the One Show, Creativity, the Effies, the Telly Awards, The Hatch Awards, ANDY, Print, MITX, and the BMA Awards. In addition to providing creative leadership and direction across all client accounts, Aaron's role is to push the agency to create new experiences that disrupt category conventions and influence audience behavior. His trademarks include his booming laugh, impeccable haircut, and, more recently, white sneakers—which frankly, just isn't normal.

Robert Davis

Robert Davis

SVP, Digital Marketing

I love working in an era that I see as defined by an interesting paradox: on the one hand, we have the bandwidth and development chops to rapidly create all kinds of digital content and functionality-from sites and social media content to QR codes, cheap video, mobile apps, and on and on. On the other hand, the relative ease with which we can make these things should be the thing that frees us to almost forget about the technology and to think very freely about how brands can behave-in the context of peoples lives-so that we can remove friction from the things they want to get done. So we can identify and suggest connections between things they didn't know to connect, or so we can be engaging enough to compete for their scarce attention or even their affection. It's this idea of finding ways to enable brand behavior that makes me think this is a great time to be a marketer.

Oh, yeah- the details: The list includes Think New Ideas, Ingalls, Chiat/Day, Lintas. Started out as a creative, jumped to strategy and am vain enough to say that's what makes creatives love me. American Express, AOL, AT&T, Capital One, CVS/pharmacy, Dell, EMC, GE, IBM, Infor, Mars, SAP, TE Connectivity. Green vehicles, heirloom tomatoes, assorted pets, my wife and two boys—all in reverse order.

Nicole Ciacciarelli

Nicole Ciacciarelli

VP, Finance

Nicole is responsible for the financial operations of PJA, focusing on financial strategy and planning for the company. She sees to it that both our Cambridge and San Francisco operations practice fiscal responsibility in business dealings and ensures the agency is on track for profitability. A 12-year veteran of PJA, Nicole and her administrative team are also responsible for managing pretty much all things infrastructure at PJA including human resources, legal and our famous bottom-less snack bowls—salty and sweet.

Janet Carlisle

Janet Carlisle

VP, Client Services

If you’re looking for someone who can think on her feet, articulate any marketing situation in human terms, or just make you laugh, few compare. Janet began her career over 20 years ago in New York working on consumer brands such as General Mills, Fisher-Price, Perrier, and Gillette. Since that time she's worked at agencies big and small, honing her skills in marketing strategy to deliver results-oriented programs domestically and globally. Most recently, she’s been serving as our trusted advisor to the brand leaders to clients such as Infor, GE Healthcare, Limelight, Iron Mountain, Brother Printers, and TE Connectivity.

When she's not running the client service department or tweeting like a rock star, she keeps us all honest and makes sure we're having a blast while we're at it.

Frank Schumacher

Frank Schumacher

SVP, Managing Director, PJA West

SVP, Managing Director, PJA West

Frank leads PJA's San Francisco office and has more than twenty-five years' experience building global brands and delivering B2B and B2C marketing results, both as a former client and as a strategic agency leader.

In his early career, Frank worked at Apple, directing field marketing, product introductions, and worldwide advertising. His agency experience includes leading the Kodak business at Ogilvy, the global HP business at Publicis and, more recently, a diverse list of innovative clients including Cisco, Yahoo!, Trend Micro, Juniper Networks, Life Technologies, eBay, PayPal, Jamba Juice, SanDisk, Bio-Rad, and Hitachi.

Frank's strategic work has earned three EFFIE Awards (the American Marketing Association's award for marketing effectiveness), but he is arguably most effective at enjoying life in San Francisco.

PJA Select Client List

Creating an unfair advantage isn’t easy.

A full service agency with a wide range of services and capabilities, we’ll conceive, develop, and deploy a deeply integrated campaign based on a core truth or idea that will help you win the credit you deserve.

Core Capabilities

  • Positioning and messaging
  • Branding
  • Advertising
  • Media strategy, planning & buying
  • Digital marketing
  • Content marketing
  • Experiential marketing
  • Integrated marketing
  • Social media marketing
  • Mobile marketing
  • Marketing and customer analytics

Specialized Skills

  • Demand generation
  • Product marketing
  • Thought leadership
  • Audience insight programs
  • Channel programs
  • Employee engagement
  • Video production

Latin3

Sao Paulo, Brazil

The leading digital marketing firm for global corporations catering to Latinos in the United States and Latin America, Latin3 creates, develops, and optimizes digital experiences across multiple channels. Latin3 has offices in Miami, Buenos Aires, Sao Paulo, and Mexico City. Visit Site

Banner

London, UK

Founded in 1984, Banner has evolved to meet the needs of technology companies. The agency has a complete integrated offering including brand strategy and identity, advertising of every kind, interactive and direct marketing, events, sales promotion and media planning and buying. Visit Site

The NetworkOne

London, UK

The NetworkOne is an international network of 270 independent agencies in 156 cities across 64 countries. Our relationship gives us the opportunity to custom build PJA's agency partner network using best-in-class specialist agencies in both the technology and health science segments. Visit Site

Chugai

Tokyo, Japan; Shanghai, China

Founded in 1938, Chugai is Japan's oldest B-to-B agency as well as the first Japanese B-to-B agency officially licensed in China. Visit Site

Phil
Johnson

Phil Johnson

Mike
O'Toole

Mike O'Toole

Hugh
Kennedy

Hugh Kennedy

Doug
Powell

Doug Powell

Greg
Straface

Greg Straface

Aaron
DaSilva

Aaron DaSilva

Robert
Davis

Robert Davis

Nicole
Ciacciarelli

Nicole Ciacciarelli

Janet
Carlisle

Janet Carlisle

Frank
Schumacher

Frank Schumacher
Leadership
Clients
Services
Services
Partners
Partners

news & ideas

Bow & Arrow Blog

A Client’s Ten Worst Fears

Jun 10, 2013 by Frank Schumacher

Before I worked in advertising agencies, I was a client. And I can see some of you agency people scrunching your faces like that’s a bad thing.  Believe me, it isn’t.

Client agency cartoon After I left my client-side job at Apple (where I managed BBDO), I found myself in New York City one early morning, sitting alone in the back of a big black limo on the Upper East Side. I was waiting for the CEO of Ogilvy (my future boss) to come out of that brownstone over there and get into the car.  As her driver drove us to LaGuardia, she interviewed me — and I’ll never forget what she asked me:  “Frank, you are either naturally an agency-side person or a client-side person, one or the other.  Which one are you?”

I can’t remember my answer but I must have lied, because I’ve never agreed with her premise.  Being a former client has given me the greatest gift as an agency person:  empathy.  And I would encourage more agency folks to exercise their client-empathy muscles more frequently — because client empathy breeds agency success.

To help inspire you, let me share something I shared tongue-and-cheek with my good friends at BBDO many years ago — here were this client’s ten worst fears:

THIS CLIENT’S TEN WORST FEARS

1. THAT MY AGENCY WILL THINK TOO CONVENTIONALLY.  The only way I’m going to steal market share from any competitive brand is to be the disruptive voice in the category, offering a surprisingly fresh and delightfully different alternative to the status quo.

2. THAT MY AGENCY IS DISINTEGRATED.  There is nothing worse than a group of people pretending to work together, when it’s obvious one hand doesn’t know what the other hand is doing.  There should be no separate creative and media process; they must literally be one.

3. THAT MY AGENCY VALUES THEIR CREATIVE REEL MORE THAN MY BUSINESS RESULTS.  If I don’t get the results I need from this agency, I have no choice but to find another one that can deliver the results my bosses expect me to deliver for them (remember, I have clients, too).

4. THAT MY CREATIVE DIRECTORS ARE PRIMA DON AND PRIMA DONNA.  They think they are brilliant and I am stupid, so they don’t allow me to collaborate with them during the creative development process.  Instead, they present me with one creative idea on a platter — take it or leave it — rather than involve me in their early conceptual ideas where together we can create the best possible convergence of art and commerce.

5. THAT MY MEDIA DIRECTOR IS MS. COOKIE CUTTER.  Hmm, this media plan looks strangely similar to last year’s media plan which is not good, because human beings are continually inventing new ways to consume content in unexpected places.

6. THAT MY ACCOUNT DIRECTOR IS A REALLY GREAT HOST.  I don’t need to be hosted; I need to be strategically and proactively led by someone scary-smart and instinctive enough to anticipate what we should do next.  So please spare me the free lunch (that I’m paying for) and give me some of your brilliant brain cells instead.

7. THAT MY ACCOUNT PLANNER IS ACTUALLY A RESEARCH DIRECTOR.  I need to understand the soul of my prospective customer, and souls don’t have percentages or pie charts

8. THAT THE AGENCY FINANCE PERSON WHOM I’VE NEVER MET IS ACTUALLY RUNNING THE SHOW OVER THERE.  I’ve worked with some wonderful finance people and what makes them wonderful is that they are continually striving to understand the qualitative side of how agencies build successful client relationships; these relationships are never built on numbers, spreadsheets, or net payment terms.

9. THAT MY AGENCY SAYS IT NURTURES, GROWS, AND TRAINS ITS YOUNGER PEOPLE, BUT NOT SO MUCH.  So when one of the senior agency people on my business leaves the agency, there is no one who already understands the nuances of my business to step into that role naturally.

10. THAT MY AGENCY WILL SECRETLY LIKE ANOTHER CLIENT MORE THAN ME.  Please don’t cheat on me because, if you do, I’ll know.

 

 

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PJA Recognized by BtoB Magazine as A Top Midsize Agency for 2013

April 22, 2013, Cambridge, MA

PJA Advertising + Marketing is proud to have been recognized as one of the “Top BtoB Agencies of the Year” by AdAge’s BtoB Magazine.

The Top Agencies report is made up of four agency categories: small agencies (revenue up to $10 million); midsize agencies (revenue between $10 million and $99.9 million); large agencies (revenue of $100 million and up); and interactive agencies.  The finalists in each category were selected based on percentage of total business that is business-to-business, revenue growth, new client wins, innovative work and expanded service capabilities.

PJA had a stellar year in 2012. In addition to the agency’s significant year-over-year revenue increase of 32% – from $10.9 million to $14.5 million – PJA added a range of new clients to its roster. These included Red Hat, Genzyme, FIS Global, Equinix, Parallon Business Solutions and American Student Assistance. Increasingly, PJA attributes its success in a difficult advertising market to building integrated marketing programs that combine paid, earned and owned assets; inviting target audiences and influencers to participate as content creators; and bringing together media, planning, digital and creative from the very beginning.

In 2012, PJA also expanded its global presence while deepening its international partnerships with agencies in Europe and Asia. These agencies include Brocklebank/Penn (London) and Band Advertising (Singapore, Beijing and Hong Kong). These relationships are additive to PJA’s current relationships in Latin America with Latin3 and Japan and China with Chugai.

This is the sixth time out of the last eight years that PJA has been named a Top BtoB Agency.

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PJA's CEO Phil Johnson Recognized as Industry Thought Leader by BtoB Magazine

PJA's CEO Phil Johnson Recognized as Industry Thought Leader by BtoB Magazine

July 19, 2012, Boston, MA

For the second year in a row, Phil Johnson, PJA's CEO, has been named one of fifteen agency executives listed in BtoB Magazine's "Who's Who in B-To-B for 2012." This years Who's Who in B-to-B Special Report features key thought leaders, movers and shakers across a broad spectrum of the marketing industry. In compiling this report, BtoB focused on 10 categories: marketers, agencies, direct, email digital and search, business media, social media demand generation, events and associations. Nominations were submitted by readers, marketing organizations, industry experts and BtoB writers.

Mr. Johnson and his agency team were recognized for its significant success in the BtoB segment this past year including; PJA growing its revenue by 5%, picking up such new clients as Bio-Rad, Novartis, Iron Mountain, Hitachi Data Sysetms, Enterasys, EvaluatePharma and Meru Networks.

In addition to adding new clients, PJA was recognized for a number of successful campaigns including "Whose Side is Your Printer On" for Brother International; "We're in It" for TE Connectivity, and "Stop Faking It" for Limelight Networks.

Recognized along with Mr. Johnson as Top Agency Thought Leaders included the likes of Laurence Boschetto, President/CEO, DraftFCB; John Osborn, Prsident/CEO, BBDO; and John Seifert, Chairman-CEO, Ogilvy & Mather-NY.

To see all of the individuals recognized by BtoB Magazine click here "Who's Who in B2B 2012"

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PJA Named Agency of Record for Country’s Largest Ace Hardware Dealer

PJA Named Agency of Record for Country’s Largest Ace Hardware Dealer

March 7, 2012,

BOSTON -  PJA Advertising + Marketing (PJA) has been named agency of record for Westlake Ace Hardware, according to agency President, Mike O’Toole. The Lenexa, Kansas-based account was won after a national review of agencies. Billings for the account were not disclosed.  

The account was previously split between Barkley Advertising in Kansas City, Mo. and Bozell, headquartered in Omaha, Neb.

Westlake Ace Hardware is a chain of 88 neighborhood stores throughout the Midwest and is the largest member of the Ace Hardware Cooperative giving the company access to over 70,000 items.

Working with Westlake Ace Hardware’s Director of Customer Relationship Development, Liz Benditt, Vice President, Marketing, Jonathan Swiskow, and COO, Rob Easley, PJA’s responsibilities will be focused predominantly on driving store traffic through innovative and creative integrated campaigns.

Commenting on the selection of PJA, Westlake Ace Hardware COO Rob Easley said, “From the start PJA demonstrated a keen understanding of our business and a commitment to truly innovative approaches. Their early thinking around how they’d help drive customer acquisition for Westlake Ace Hardware from both a strategic and creative approach convinced our team that PJA was the right choice.”

President of PJA, Mike O’Toole said of the account win, “Westlake Ace is a great specialty retailer with enviable customer loyalty. We're excited to integrate digital and social channels with database marketing to get Westlake's story out there and help them hold their own against the big box stores.”

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Brother International Taps PJA Advertising + Marketing As Agency of Record for Printer Business

August 1, 2011, Boston, MA

PJA Advertising + Marketing (PJA) has been named agency of record for Brother International's Business Machines Group's Printers and All-in-Ones. Brother International is a premier provider of products for the home and office, according to agency President, Mike O'Toole. The Bridgewater, N.J.-based account, was won after a national review of agencies.

Working with Brother's Vice President, Marketing, John Wandishin, PJA will be responsible for on and off line advertising and marketing efforts as well as media strategy, planning and buying. Commenting on the selection of PJA, Mr. Wandishin said, "We've been aware of PJA for quite sometime and selected the agency not only because they were the right partner, but because of the strategic and creative innovation they bring to their clients brands"

President of PJA, Mike O'Toole said of the appointment, "We're very pleased to be working with Brother. The company makes top-rated products, and people who own Brother's products love them. We're excited to launch a campaign that gets Brother the credit it deserves.".

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PJA Advertising + Marketing Unveils Latest Interactive Ad Campaign Creative for Limelight Networks

July 6, 2011, Boston, MA

PJA Advertising + Marketing (PJA) today announced the launch of the newest interactive ad campaign for Limelight Networks (NASDAQ: LLNW, "Limelight"). The creative, targeted at senior marketing professionals and creative and media agency teams, are currently running on trade sites including eMarketer.com, MarketingProfs.com and Mashable.com.

"We developed our interactive ad campaign to deliver a strong message to advertisers about the importance of using the most effective technologies to target the most relevant audiences at the right times and in the right places," said Paul Alfieri, VP Corporate Marketing and Communications, Limelight Networks. "In fact, to deliver this ad campaign we used our own best practices and technologies from Limelight EyeWonder Interactive Advertising services—in essence we're practicing what we're preaching.

The visual centerpiece of the campaign is a series of attention-getting "Stop Faking It" instant-play video banners, the first of which features a faux magician complete with pencil mustache pretending to open a garage door as if by magic.

"The point behind this fake demonstration of prowess and the entire campaign is to communicate how Limelight can help marketing and advertising professionals use new digital marketing technology not just for the sake of it, but to achieve real, measurable results," according to Janet Carlisle, Vice President, Client Services at PJA Advertising + Marketing. "We worked closely with Limelight to illustrate that concept in a fun and engaging way."

Users can engage with the ad units to instantly download a "Quick Tip" to increase engagement, or click through to the Limelight resource center to register for a more in-depth report covering online advertising, mobile and video trends and best practices.

Demos of the ad units can be seen here and here.

These interactive ad units are part of a larger integrated Limelight demand generation campaign utilizing other marketing channels such as email, content syndication programs, database marketing, mobile advertising, social media and SEM.

The first phase of the online ad campaign promotes Limelight EyeWonder Interactive Advertising services, while later phases will promote Limelight's technology offerings that allow marketers to easily and effectively capitalize on the use of video and mobile in their marketing programs.

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Digital. Print. Broadcast. Blog. PJA advertising and marketing is looking for a mid-level copywriter who can thread a story together from headline to CTA, in any medium.  Solid understanding of user experiences and all the ingredients required in any communication vehicle to influence behavior, whether they are snapping a QR code or downloading a demo. Inventive, curious, proactive and a quick learner, candidate has to be able to adapt to new technologies and formats. The team is fun, funny and relentless about delivering groundbreaking creative that shakes up culture. There’s a desk with your name on it and room to grow if you are, too.
 
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PJA is looking for a Target Marketing Campaign Specialist to join our Digital Strategy team as an external consultant. You’ll help us shape and deliver integrated marketing programs for a major wireless telecom client, using your expertise in targeted marketing campaign strategy, design and delivery. The right candidate will have experience developing segmented multi-touch email campaigns, as well as integrating cross-channel campaign treatment through banner retargeting and site content personalization.

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